18 Best Things to Sell on Etsy

by Winnie Li Updated on November 15, 2024

With everything going digital, the buying and selling of goods have also moved online. Craft fairs, farmers markets, and local markets, which were once the primary channels, now hold a smaller share compared to online marketplaces.

Currently, Etsy is America’s top marketplace for selling handmade items and crafted goods, a lucrative opportunity for small businesses or individuals looking to profit from creativity.

If you’re aware of Etsy's business potential but unsure what to sell, this article is for you. It lists all the trendy items you can sell on Etsy and explains the simple process of making them using laser cutting and engraving machines.

laser cutting machine

In This Article

  • How to Find Products to Sell on Etsy?
  • Top-Selling Items on Etsy
  • FAQs on Selling on Etsy
  • Conclusion

How to Find Products to Sell on Etsy?

Conducting market research is a prerequisite for launching any business. Without it, you're like a ship without a compass, navigating the vast ocean with no clear direction. But where should one begin the search? Etsy itself is the best platform for market research.

One approach is to explore Etsy’s ‘Trending Now’ page. It displays a variety of categories with products listed under each. By digging deeper into these categories, you can assess the number of products listed, review sales data (using reviews as indicators), and gauge both competition and market demand.

Another resource is the Etsy Marketplace Insight reports. Periodically, Etsy publishes reports highlighting trendy and emerging searches on their platform. This gives an idea of what buyers are currently seeking on the platform.

You may also randomly check the listings of a product category you’re personally interested in. And see if there’s competition or even demand for that before getting into it.

Top-Selling Items on Etsy

The top-selling products on Etsy can fluctuate, but past reports offer a substantial glimpse into trends and consumer interests. We draw on data from the Etsy Market Insights: Early 2024 report for our analysis.

Jewelry is one of the leading categories. Notably, searches for ‘gold charm necklace’ surged by 106% year-over-year, while ‘custom charm necklace’ saw an even more impressive increase of 227%. The search for ‘personalized velvet boxes’ skyrocketed by 4,304%. The kids' crafts, searches rose by 250% while the décor trends, particularly in wall art, also experienced a significant uptick.

Based on these insights, we have compiled a list of the top-selling categories and items on Etsy for you to consider.

Handmade & Personalized Jewelry

things to sell on etsy: handmade & personalized jewelry

Personalized Name Necklace ©HerNameJewelry - Etsy

Jewelry is a top seller on Etsy – particularly appealing to women who seek unique and personal