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How to Create Custom Packaging for Small Business

by Winnie Li Posted on October 19, 2023

The modern marketplace is all about making a lasting impression, and packaging plays a pivotal role in that journey. Packaging is like an initial greeting to your customer, an introduction that encapsulates your brand’s dedication and values. And for small businesses, this first impression is even more critical.

But here’s the thing: small businesses have distinct flavors; they need packaging as individualistic as their offerings. Mass-produced boxes won’t work for them. They need solutions that mirror their character, and this is where laser cutting and engraving machines shine. They enable small startups to craft packaging with intricate designs and personalized touches, making each product a memorable experience.

laser cut packaging for small business

laser-cut packaging box with laser-engraved logo

In this article, we will navigate the transformative role of custom packaging for small businesses. We will also uncover the magic of laser machines and how they can be harnessed to create custom packaging solutions.

xTool F1 Ultra Fast Laser Engraver

laser engraver for custom small business packaging


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In This Article

  • What Should I Include in My Packaging for a Small Business?
  • Is Custom Packaging Worth it for Small Business?
  • Applications of Laser Technology in the Small Business Packaging Industry
  • Benefits of Laser Machines for Small Business Packaging
  • Packaging Ideas for Small Business Using Laser Machines
  • Tips for Choosing the Material for Custom Small Business Packaging

What Should I Include in My Packaging for a Small Business?

At its foundation, packaging must protect what’s inside it. Your products need to reach customers untouched and as you intended. So, you need sturdy materials and designs that withstand the challenges of shipping.

The second element is visual appeal. When your product sits among a sea of competitors, its packaging should catch the wandering eye. Bright colors, unique designs, and distinctive shapes can make your product a favorite pick. The design should also resonate with your brand’s ethos and the story you’re trying to convey.

The third element centers on user experience. From the moment customers lay their hands on the package, their interaction with it matters. How easily can they open it? Is it intuitive? Once they’ve accessed the product, does the packaging serve a secondary purpose? Whether as storage or another creative use, it needs to add value beyond its initial purpose.

Is Custom Packaging Worth it for Small Business?

Large businesses might find full-blown customization a tough call due to their bulk production. However, for small businesses and startups, customization is a necessity. The primary reason is branding and customer experience. Custom packaging elevates your brand, distinguishing it from competitors. Unique designs can resonate with customers, creating memorable unboxing experiences and building loyalty.

However, small businesses do face multiple hurdles when trying to achieve this. Many manufacturers impose High Minimum Order Quantities (MOQs). This makes it challenging for smaller businesses to place orders. Plus, if they do, there’s a high price tag attached to customization.

The solution? Integrating a laser machine into your operations. This equipment lets you achieve the desired customization without relying on profit-driven external vendors. Although there is an upfront cost, it’s a strategic investment that provides control, reduces long-term expenses, and offers flexibility in packaging design.

xTool F1 Ultra Fast Laser Engraver

laser engraver for custom small business packaging


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Applications of Laser Technology in the Small Business Packaging Industry

Laser cutting and engraving both do distinct jobs. In laser cutting, a focused beam vaporizes material from top to bottom, cutting it completely. This process helps to create the packaging itself, intricate designs within the packaging, and perforating materials.

laser cut custom small business packaging

Laser engraving, on the other hand, works similarly but targets the material's surface, removing a layer to create a design or mark. The laser alters the material’s appearance and texture to render visible engravings. This technique is quite handy for branding and personalization.

laser engraved packaging for small business

Collectively, there’s a range of custom packaging solutions that laser machines provide. Some notable ones are:

Precision Cutting for Unique Designs

Using lasers, packaging can be crafted into intricate shapes such as delicate silhouettes for premium items. A cosmetics brand might opt for a flower-shaped box to house a new line of floral-scented products.

Personalized Engravings

Beyond logos and messages, businesses can engrave limited-edition numbers, QR codes, or artwork. A winery, for example, might engrave each bottle with a unique vineyard sketch or a special edition number.

xTool F1 Ultra Fast Laser Engraver

laser engraver for custom small business packaging


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Perforated Packaging

Think of a bakery or sweet packaging that not only showcases the fresh pastries inside but also maintains their crispness through tiny laser-crafted perforations. Or a vegetable bag that lets the greens breathe.

Versatile Material Processing

Laser technology can create intricate designs on diverse materials. Picture a luxurious perfume bottle with a laser-engraved pattern or a wooden gift box with delicate cut-outs showcasing the product inside.

laser cut custom wine box

Tracing and Branding

A toy company can use laser technology to mark each toy with its brand logo and serial number. This can aid in recalls or verifications. Similarly, luxury brands might use it to combat counterfeits with hidden laser-engraved codes.

Personalization in Promotions

Imagine receiving a promotional wallet in the shape of a company’s mascot, laser-cut to perfection, or a thank you card with a laser-engraved handwritten note that seems personal and heartfelt.

Benefits of Laser Machines for Small Business Packaging

Laser machines can revolutionize the small business packaging. They offer numerous benefits over other alternatives.


With laser machines, customization is a walk in the park. You can craft packaging that truly reflects the brand’s essence. And unique and intricate packaging designs that become a signature of your brand.


When working on a small scale, businesses often worry about scalability, and how they could replicate products in much less time. xTool laser machines, like xTool P2, are made for those small businesses. For instance, there’s a batch engraving feature that facilitates the simultaneous processing and engraving of several items. This is handy if you’re looking to produce a batch of personalized tags or key chains.


Precision is the forte of laser machines. Once set, they cut materials to exact dimensions with minimal waste and errors. This not only reduces material costs but also eliminates the need for do-overs.


Laser machines drastically cut down production time compared to conventional methods. Need rapid results? Opt for the portable laser engraver, xTool F1. It has an impressive engraving speed of up to 4000 mm/s. Imagine creating customized packaging within seconds!

xTool F1 Ultra Fast Laser Engraver

laser engraver for custom small business packaging


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As the world bids goodbye to plastic packaging, the shift is towards more sustainable materials like paper and fabric. Laser machines are in sync with this transition as they are capable of processing sustainable materials like paper and fabric. Plus, their precision means minimal waste. Thus, they are the most environmentally friendly option.

Packaging Ideas for Small Business Using Laser Machines

With xTool laser machines, businesses are not only limited to basic designs but can explore a plethora of innovative packaging ideas.

Here are some of the brilliant concepts inspired by what our users have crafted, as well as some that we believe are waiting to be realized:

Laser Cut Packaging Ideas

1. Personalized Gift Cards


Personalized Gift Made with xTool F1

Gone are the days of generic gift cards. With lasers, you can engrave heartfelt messages, logos, or designs, and make each card unique to its recipient.

xTool F1 Ultra Fast Laser Engraver

laser engraver for custom small business packaging


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2. Customized Jewelry Box

laser cut custom jewelry packaging for small business

Jewelry Package Made with xTool M1

If you own a small jewelry store, you know how precious those earrings and necklaces are. Every piece of jewelry tells a story, and so should its box. Your laser-engraved jewelry boxes can carry the brand’s emblem to add an extra layer of exclusivity.

3. Cardboard Box for Shipping

custom cardboard packaging box for small business

Laser-cut cardboard box ©HasVector–Etsy

Like me, you may not be a fan of factory-made cardboard. You can laser cut your functional cardboard, and then engrave it with brand logos or some personalized messages.

4. Paperboard Bakery Boxes

laser cut custom paperboard bakery box


For bakery products, an elegant laser-cut design that provides a peek into the delicious treats inside would work. You may also incorporate your bakery’s brand elements to further customize it.

5. Sweets Packaging

laser cut custom sweets packaging


Imagine opening a package to find a laser-cut design revealing colorful sweets inside. It’s an experience that makes the treat even more special.

Laser Engraved Packaging Ideas

6. Paper Bag for Soaps

laser engraved custom soap packaging

Soap Paper Bag made with xTool F1

A customized paper bag can elevate the product presentation. A carefully chosen paper bag, with intricate designs and engravings, ensures the soap is visible, and the brand elements are incorporated beautifully. 

7. Engraved Package Boxes

laser engraved custom package box


Be it sturdy wooden boxes or sleek metal tins, engraving adds luxury and individuality. By incorporating brand elements, a logo, or even a catchphrase, boxes can resonate more deeply with the brand ethos.

8. Engraved Shopping Bags

laser engraved paper shopping bag
laser engraved velvet bag

Laser-engraved shopping bags

Printing may work for paper bags, but for fabric bags, laser engraving can carve floral patterns and designs to make them more pleasing.

9. Engraved Bottles

laser engraved custom bottles

Whether it's perfume bottles or simple glass accessories, laser engraving provides an avenue for customization and personalization. You can embed your brands, phrases, or names onto the products.  

Tips for Choosing the Material for Custom Small Business Packaging

In regards to what materials to choose for small business packaging, these tips might help you think in the right direction:

Reflect on the Product's Nature: For perishable items like food, select materials that are food-safe and capable of maintaining freshness. For items such as jewelry, choose materials that offer both protection and a sense of luxury.

Environmental Impact: With sustainability being a major consideration for many consumers, lean towards recyclable, biodegradable, or reusable materials.

Material Durability: For fragile products or those requiring added shipping protection, materials like thick cardboard are ideal.

Align with Brand Aesthetics: The chosen material should align with the brand’s overall image. For instance, if you’re aspiring to be a luxury brand, use high-quality wood or velvet.

Customization Potential: Materials such as wood, acrylic, and certain fabrics work well with laser cutting and engraving. Check the compatibility of your chosen material with laser processes. You may check out this laser-cutting materials list.

Cost Effectiveness: Balancing quality with cost is crucial, especially for small businesses. Seek materials that offer quality without breaking the bank.

Think of Consumer Experience: Select materials that are user-friendly, easy to open, yet secure. Also, materials that can be repurposed, like a box that might serve as a storage container, can be appealing to consumers.


In the ever-evolving landscape of business, customization stands out as a vital component for small ventures striving to make a mark. Although the desire to offer unique, tailored experiences has always been there, the associated costs and time have often deterred many.

Laser cutting and engraving machines present an efficient and innovative avenue for bespoke packaging. Whether it's an intricately engraved cardboard box ready for shipping, a charming paper bag designed especially for artisanal soaps, or a delightful wrap for freshly baked goods, the possibilities with laser technology are boundless.

At xTool, we understand the importance of this niche and craft user-friendly desktop laser machines that resonate with your vision. Browse through our extensive range of laser products to find a machine that suits to your needs.

For more questions. Please join our Facebook group to get inspired!