xTool U.S. Office Opening: A New Era of the Maker Movement

On July 31, 2025, 120 hand-picked guests from across the maker, tech and retail worlds converged in Mountain View, California, just for one purpose: to celebrate the official launch of the xTool United States Headquarters.

From the first Instagram teaser to the final live-stream farewell, the event generated 474.8 million global impressions, was covered by 506 media outlets (Tier 1 Media: 20 outlets) and trended on CNET, KTVU Fox, Tom’s Hardware and more.

In the event, CEO Jasen and General Manager of xTool US subsidiary Stein articulated a vision of lowering barriers to creation, spreading its joy, and actively supporting the community through programs like "xTool Squad" and strategic partnerships with organizations like the Fab Foundation and Make Magazine, ultimately aiming to contribute to a new era of personal and commercial fabrication.

It wasn’t just an office opening—it was the spark that lit the U.S. maker movement!

Jasen's opening speech

Jasen took the stage with a mix of excitement and nostalgia, sharing how xTool’s journey began. From Makeblock’s early days in STEAM education to weathering challenges like COVID-19, he reflected on the company’s growth—now ten times bigger than its predecessor. His big idea? “We’re here to help people create in the physical world.”

He talked about the joy of making real things (not just digital pixels) and how xTool’s tools—like lasers and printers—are designed to lower barriers for everyone, from small businesses to educators. Fun fact: 60% of xTool users are entrepreneurs, while education remains a passion project despite thinner margins.

Stein on xTool's vision of local support

Stein brought the energy with a focus on local impact. He introduced the xTool Squad, a team dedicated to lightning-fast support, demo rooms, and hands-on help for users. Think of them as your go-to makerspace buddies. He also teased the event’s interactive zones, where attendees could test-drive machines tailored for small biz, education, and even outdoor projects.

Special guests

Dale Dougherty, as the Founder of MAKE Magazine and godfather of the Maker Movement, brought his signature warmth and declared, “Everyone’s a maker—they just might not know it yet.” He spoke passionately about the post-COVID hunger for hands-on learning, especially for kids who’ve missed out on tactile creativity. He believed that“Spaces where people can tinker without fear—that’s where the next generation of innovators will bloom.” The crowd erupted when he tested the F1 Ultra live, calling it “the kind of tool that turns ‘what if’ into ‘what’s next.’”

Sherry Lassiter is the CEO of Fab Foundation. She dropped a bombshell announcement: the Fab in a Box initiative—a $15K mobile lab packed with xTool gear to democratize maker education for underserved schools. “Imagine a shipping container transformed into a pop-up innovation hub,” she said, “where kids laser-cut their dreams into reality.” The partnership aims to deploy 50 units nationwide by 2026, with xTool as the anchor tech provider.

Giving back to community

Stein also surprised the crowd with donations to 10+ maker spaces, including MIT CBA and veteran-run Blackhorse Forge. Sean, their representative, shared how xTool’s gear will help teach leatherworking to veterans, or as he put it, “because creativity heals.”

Mountain View Community

Pamela Baird, as a Local historian and 3rd-gen Mountain View resident, took the mic like a proud auntie: “From Hewlett-Packard’s garage to Google’s first office, this city breathes innovation. xTool? You’re the next chapter.” She gifted the team a vintage photo of the building’s original 1960s aerospace tenants—“to remind you that every big idea starts small.”

Peter Katz is the President and CEO of Mountain View Chamber of Commerce. He rolled out the red carpet—literally—presenting a framed senatorial certificate welcoming xTool as “Silicon Valley’s newest catalyst for creativity.” He joked, “We’ll forgive you for not inventing the laser in our city… this time.” His pitch-perfect welcome speech tied xTool’s mission to local workforce development, hinting at future high-school maker grants.

Five experience zones

The heart of the event beat in five distinct experience zones. Instead of passive viewing, we designed immersive environments tailored to key audiences. Each zone was a mini-showcase, staffed by experts, featuring live demos on relevant projects, and buzzing with hands-on interaction.

This strategic setup allowed guests to dive deep into the applications that mattered most to them, fostering meaningful conversations and sparking real business opportunities.

Here’s a glimpse of what happened in those vibrant zones:

Retail Zone

This zone was designed for retail executives and buyers to explore how xTool’s F1 Ultra laser system can transform in-store experiences and product personalization.

Attendees from brands like Nike, Estée Lauder, Luxottica (Ray-Ban), Montblanc and PGA tested live demos of precision engraving on luxury materials—from leather handbags to metal eyewear frames.

Key discussions revolved around B2B collaborations, such as integrating xTool machines into retail spaces for on-demand customization (e.g., monogramming services). Nike Lead Senior Designer noted, “This could redefine how we engage customers at our flagship stores.”

EDU Zone

Educators and STEAM (Science, Technology, Engineering, Arts, Math) advocates gathered here to see how xTool’s technology bridges classrooms with real-world skills. Interactive demos showcased students laser-cutting robotics parts or creating tactile science models.

The Fab Foundation announced plans to deploy xTool machines in mobile “Fab-in-a-Box” labs for underserved schools, while district leaders explored bulk licensing deals for maker spaces. A high school teacher remarked, “This isn’t just a tool—it’s a career pathway for kids.”

SMB Zone

A hub for entrepreneurs and makers, this zone proved how xTool streamlines small-batch production. Nearly 30% of attendees were Etsy sellers or local artisans who watched leather journals and acrylic signs get engraved in minutes—sparking same-day orders for production bundles.

One jewelry designer said, “I just doubled my capacity without hiring staff.” The zone also highlighted xTool’s affordability for startups, with financing options and tutorials on turning prototypes into profits.

MetalFab Zone

Geared toward professionals, this zone spotlighted xTool’s heavy-duty fabrication tools for metalworking. Engineers from NASA and automotive labs watched as the MetalFab series etched aerospace-grade aluminum and surgical steel with micron-level accuracy. A machinist from a custom bike shop noted, “This replaces our $50K CNC for small-batch parts.” 

Linogy Zone

The debut of xTool’s sub-brand Linogy drew buzz for its portable power solutions, like batteries that keep lasers running off-grid. Influencer Drex Lee livestreamed the gear powering an F1 Ultra in a “wilderness workshop” scenario, while outdoor brands discussed partnerships for camping and disaster-relief applications.

A retailer whispered, “This could be the next Jackery—but for creators.” The zone also teased upcoming Linogy products designed to complement xTool’s maker ecosystem.

How hot are we?

This wasn’t just a launch—it was a collision of worlds. Among our 120 live attendees, we hosted pioneers from NASA, Google, Microsoft, Fab Foundation, and MAKE, alongside decision-makers of luxury retail empires like Nike, M·A·C, Estée Lauder, Montblanc, and Ray-Ban. The energy went viral when Drex Lee (10M+ followers) flew in to broadcast the revolution to his global audience.

The numbers tell the real story:

• 474M+ impressions with $555K+ sales closed before the after-party ended
• Media tsunami: 506 articles reaching 434M readers worldwide
• YouTube Live’s stealth power: $96,905 direct sales from real-time demos
• Social momentum: Instagram’s 5-day countdown organically reached 28K, while targeted Facebook Groups added 34K eyeballs
• EDM’s knockout punch: An 88.6% open rate driving $458,098—proof that hype converts

Seeing guests leave with smiles (4.9/5 satisfaction) confirmed our hunch: When tech innovation meets retail ambition, sparks fly.

Wrapping up

xTool’s journey has evolved from pioneering STEM education (as Makeblock) to democratizing the joy of making. In a digital age, we champion physical creation—empowering small businesses, retail innovators, and educators with accessible laser and printing tools.

Tonight’s milestone speaks volumes:

120 makers gathered, 474M+ global impressions ignited, and $555K+ sales captured in real-time. More than numbers, this signals a movement: The heart of American making now beats in Mountain View.

Nike Global Innovation Lead: “xTool’s solution far surpassed every competitor we evaluated—speed, finish quality and team responsiveness were next-level.”

Junior Gonzalez, first-time maker: “I walked in a rookie and walked out ready to start my own product line—xTool literally turns beginners into manufacturers overnight.”

Ready to experience the movement firsthand?

We’ll continue to deepen our local engagement and maker movement from our Mountain View office throughout the rest of 2025.

Follow our News blog to be the first to to know about open-lab sign-ups, behind-the-scenes stories and the 20-school donation roadmap as soon as they drop.