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How To Make Stickers To Sell?

by Winnie Li Posted on July 21, 2023

Crackling with an entrepreneurial spirit and propelled by a surge of creativity, an unexpected hero has been capturing the DIY space - stickers. These small art pieces have swiftly become a cultural phenomenon and transformed simple decorations into a thriving industry.

But, as every artist knows, your brush matters just as much as your vision. In the world of DIY stickers, your equipment shapes your business’s trajectory. It’s not enough to just understand the market; selecting the right tools is an equally vital aspect of your sticker-making journey.

Without jumping too far ahead, let’s acknowledge the impressive capabilities of our own laser and blade cutting machine, the xTool M1. It is a hybrid machine that cuts and engraves materials, making it an ideal tool for crafting customized stickers.

diy stickers

image credit: unsplash

Further, this article aims to illuminate your path through this sticker-studded landscape, where making and selling your own stickers can turn into a prosperous endeavor.

In This Article

  • What You Need to Start Making Your Own Stickers?
  • What Types of Stickers Can You Make?
  • How to Design Your Stickers to Sell?
  • How to Make Stickers to Sell?
  • How to Sell Your Stickers?
  • FAQs of Making Stickers

What You Need to Start Making Your Own Stickers?

If you want to make your own stickers to sell, it requires more than just a keen eye for design and a passion for creativity. You will need several essential materials and pieces of equipment.

1. Sticker Paper

Sticker paper forms the base of your product. Depending on the type of stickers you wish to create, you may choose between vinyl, clear, glossy, matte, or even waterproof sticker paper.

2. Design Software

Whether you’re a novice or an experienced designer, you will need graphic design software to bring your sticker ideas to life. Adobe Illustrator and Canva are popular choices for professionals while beginners can try using free online sticker tools like Canva.

3. High-Quality Printer

If you want your stickers to be as good as your designs, you need an exceptional printer. A printer that handles high-resolution prints, and is compatible with the type of sticker paper you are using.

Two options are commonly available for sticker printing-laser and inkjet printers. Inkjet printers are common and affordable for making high-quality image stickers. They produce high-quality images, however, they have slow printing speeds, making them suitable for small businesses. For stickers with textual information, laser printers are a great solution. They are high-speed printers, making them suitable for those who need a much large sticker volume.

Overall, inkjet printers are considered best as they can handle all types of sticker materials. Hp Envy Wireless, Cannon Pixma IP870, and Epson XP6000 are some top models to consider for sticker printing.

4. Cutting Machine

A high-quality blade-cutting machine is crucial to ensure precise cuts and minimize wastage. Machines like the xTool M1 come with sharp, durable blades and versatile cutting abilities, making them an excellent investment for your sticker business.

cutting machine for making stickers to sell

If you want to cut or engrave something, and you're not sure whether to use a laser cutter or a blade cutter? Well, the xTool M1 is the best of both worlds. It’s a hybrid machine that can do both laser cutting and blade cutting.

And here’s the kicker – it has got a 16MP high-resolution camera. This isn’t just any camera, it’s a smart one. It can see the whole workspace and give you a real-time preview of your work. So, you can see exactly what’s happening as it’s happening. No more guessing or hoping if it turns out right.

There’s more to the story. You can place materials of different shapes inside the M1, it will detect their existing layout and shape, and then you can imprint any designs on them in real-time.

The xTool M1 is also super easy to use. Even if you are new to this, you will get the hang of it in no time. Its app is designed for beginners, so you don’t have to be a pro to create amazing stickers.

xTool M1: Key Highlights

  • Hybrid cutting machine blending the precision of laser and blade cutting
  • Can cut through 3mm acrylic and 10mm wood in one pass
  • Has an exceptional movement accuracy of 0.01mm
  • Can cut a range of materials including leather, vinyl, paper, fabric, and iron-on
  • 16 MP camera provides real-time workspace preview
  • Equipped with a blue light filtering lid for eye protection
  • Built-in fan for rapid smoke and dust elimination

xTool  M1 Hybrid Laser and Blade Cutter

xTool M1 cutting machine for stickers making


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What Types of Stickers Can You Make?

The sticker material dictates what type of sticker that needs to be created. There’s a range of materials that are commonly used for creating colorful stickers. Some key sticker types sold in the market are:

1. Paper Stickers

paper stickers

Paper Stickers ©KawaiiPenShop

Paper stickers are the most common and affordable type of stickers. They come in various finishes, including matte, glossy, and semi-gloss. Being simplistic, they offer good print quality, which makes colors and details pop.

Due to their versatility and cost-effectiveness, paper stickers can be used for a variety of applications such as envelope seals, name tags, product labels, and promotional giveaways.

Paper stickers are not water or weather resistant, which makes them less durable compared to vinyl or other types of stickers. They may wear off easily when exposed to harsh conditions. That’s why they are not suitable for outdoor use.

2. Vinyl Stickers

vinyl stickers

Customized Vinyl Stickers ©Etsy

Vinyl stickers are made from PVC and have a shiny surface that can make colors appear more vibrant. Though they are tough and more durable than paper stickers, they are not inherently waterproof. They are usually coated to offer some degree of water and UV resistance.

Vinyl stickers are ideal for product labels, marketing materials, or any application where a shiny and attention-grabbing effect is desired. However, they can show fingerprints and scratches more easily than their matte counterparts.

3. Matte Stickers

matte stickers

Matte Stickers ©PrintMarket

Matte stickers have a non-shiny surface that provides a more subdued and professional appearance. They are easier to write on than glossy stickers. The matte finish makes them perfect for applications that require a more sophisticated or understated look, such as business stationery, envelope seals, or planner stickers.

However, matte stickers are termed giant ink absorbers since their printing consumes much more ink compared to other materials. Also, colors might not appear as vibrant on matte stickers, and they are also allergic to water, a drop of water could ruin them!

4. Holographic Stickers

Holographic sticker

Holographic Sticker ©BlueandBlue

Holographic stickers, a newcomer in the sticker family, have a rainbow effect that changes depending on the viewing angle and light. They are most waterproof and UV resistant.

Due to their aesthetic looks and water resistance, they are great for decorative purposes, product labels, or promotional stickers as they stand out and give a futuristic appeal. Albeit, holographic stickers are slightly more expensive than other options and their shiny surface can sometimes create glare.

5. Mirrored Stickers

Mirrored Stickers

Holographic Sticker ©BlueandBlue

Mirrored stickers have a highly reflective, mirror-like surface. They are typically waterproof and scratch-resistant. This makes them ideal for decorative purposes, craft projects, or any application where a shiny, mirror-like appearance is desired.

Just like vinyl stickers, they can show fingerprints and scratches easily. So, they are not recommended for applications requiring a more subdued look.

6. Holographic Glitter Stickers

Holographic Glitter Sicker

Holographic Glitter Sicker ©TheLeatherQuillShoppe

These stickers combine the holographic rainbow effect with glitter, resulting in a sparkly, eye-catching finish. They are perfect for craft projects, decorative purposes, or any application that calls for a bit of sparkle.

However, like other shiny options, they scratch easily and may create glare. Additionally, their design might not be suitable for all applications.

7. Prismatic Stickers

Prismatic Stickers

Prismatic Stickers ©Etsy

Prismatic stickers feature a unique pattern that refracts light to create a prism or rainbow effect. They are a perfect choice for safety stickers, automotive applications, or any use where high visibility is required.

Although they are eye-catching, their distinct look is not suitable for every application. And at times they can be more costly than paper stickers.

8. Clear Stickers

Clear Stickers

Clear Sticker ©IndiaMART

Clear stickers are transparent, which allows the color of the surface they are applied to show through. They can be used for window stickers, product labels, or situations where you want the sticker design to blend seamlessly with the underlying surface. Being transparent, they might not stand out as much on cluttered or multi-colored surfaces.

Cutting Styles

When it comes to cutting styles, there are two primary types: kiss cut and die cut.

kiss-cut vs die-cut stickers

Kiss and Cut-Designs ©Medium

9. Die-Cut Stickers

Die-cut stickers are tailored to the precise contour of your design, cutting through both the vinyl sticker material and the paper backing. This results in individual, borderless stickers that provide a clean, professional look.

Their unique shapes offer a versatile display and add personality to your branding. This makes them perfect for everything, from marketing initiatives to special artwork displays.

10. Kiss-Cut Stickers

Kiss-cut stickers involve cutting only the vinyl layer, not the paper backing, leaving an edge or border around your sticker. This method provides an easy-peeling experience and highlights important information with a framing effect.

These stickers are excellent for bulk ordering and easy storage, making them a go-to choice for large projects and businesses that need efficient sticker solutions.

xTool  M1 Hybrid Laser and Blade Cutter

xTool M1 cutting machine for stickers making


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How to Design Your Stickers to Sell?

Designing compelling stickers begins with an idea, but to make that idea resonate with your target audience, it’s essential to streamline things first. Here are a few tips to get started:

1. Define Your Niche

Every great design journey starts with a clear understanding of who you're designing for. What does your ideal customer love? What are they passionate about?

These passions and interests define your niche. It could be anything from nature-themed stickers for outdoor enthusiasts to cute, playful designs for children or minimalist patterns for organization lovers. Honing in on a specific niche will help your stickers stand out in a crowded market.

2. Conceptualize Your Design

Once you have identified your niche, start brainstorming design ideas. These should reflect the interests and values of your target audience. Sketch out different concepts, play with colors and fonts, and think about the shape of your sticker.

3. Consider Size and Shape

Remember, your design should fit neatly on the sticker and be easily readable. Overcrowded designs can look cluttered, particularly on smaller stickers. Thanks to the precision of the xTool M1, you can create detailed designs without compromising the quality of the cut.

4. Use High-Quality Graphics

If you are incorporating images or logos into your design, ensure they are high-resolution. The superior the quality of your visuals, the more attractive and sellable your stickers will be.

5. Keep It Bold and Simple

Stickers need to capture attention quickly. Opt for bold, straightforward designs with a simple color scheme and easy-to-read text.

How to Make Stickers to Sell?

Once you've gathered all the necessary tools and conjured a design concept in your mind, you're ready to bring your stickers to life. The whole task can be subdivided into three jobs: designing, printing, and cutting.

Step 1: Designing

After a brainstorming session, bring your designs to life using graphic design software (Adobe Illustrator and CorelDraw).Don't worry if you're not a seasoned designer, there are websites for downloading multiple types of free laser cut files including stickers.

Whether you choose to craft your own unique designs or leverage pre-existing ones, this step sets the stage for your sticker’s visual appeal.

Step 2: Printing

With the design in hand, you need to translate the digital image into a tangible sticker. This step calls for high-quality printing. While it’s possible to print your sticker directly from the design software, xTool's Creative Space Software (XCS) software provides a streamlined alternative.

With XCS, you can import sticker files, add a cut outline, and send the design to print. The software prints your stickers with all necessary outlines and marks, prepping them perfectly for the subsequent cutting process.

Step 3: Cutting

The final step is cutting your stickers to their desired shape. Here the xTool M1 laser cutting machine shines. You just have to place the printed sticker paper into the machine and watch it work its magic.

Leveraging its precision technology, the machine detects the outlines and accurately cuts the stickers down to an impressive 0.01mm accuracy. You can check out our xTool M1 cutting guide for a more detailed cutting procedure.

xTool  M1 Hybrid Laser and Blade Cutter

xTool M1 cutting machine for stickers making


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How to Sell Your Stickers?

Turning your creative designs into beautiful stickers is one thing; making a profit from selling them is another. But before that, you need a place to sell stickers.

Online Platforms to Sell Stickers

It’s a digital era, so consider building an online store, be it a personal website or a marketplace store. Some online platforms to sell stickers include:


Etsy is a global marketplace for unique and creative goods, including stickers. It’s a popular platform for independent artists and crafters. As per their latest trends, ‘sticker’ was the second-most searched keyword in June 2023.

One of the advantages of Etsy is its large customer base that appreciates handmade and unique items. However, note that Etsy charges listing and transaction fees.

Amazon Handmade

This platform is Amazon's response to Etsy, allowing artisans to sell their handmade products to a global market. It comes with the credibility of Amazon’s brand and a vast customer base. However, there is a rigorous application process to ensure the platform remains exclusive to artisans.

Personal Website

If you would like more control over your brand, customer relationships, and profits, consider selling your stickers on your own website. You can use platforms like Shopify or Wordpress to easily set up an online store.

Tips for Marketing Your Stickers

Let’s talk marketing. It’s a big word that can sometimes feel intimidating, but it doesn’t have to be. Marketing is communicating the right message, to the right people, at the right time. It is how you make your stickers stand out in a crowd.

Here’s how you can go about it:

Social Media Engagement

Picture this. You have got a handful of exquisite sticker designs. They are unique, vibrant, and ready to peel and stick their way into the world. But how do you get them out there?

Enter social media. Instagram, Pinterest, and Facebook are the perfect platforms to showcase your creative skills. You don’t just have to post stickers. Engage with your audience. Show the 'making-of' process, share customer photos, and run contests - make it fun!

Mastering SEO

If you have ever typed something into Google and clicked on one of the first few results, you have been influenced by SEO. Search Engine Optimization (SEO) is all about making your stickers 'findable' either on your business store, social media, or e-commerce marketplaces.

If you are on Etsy or Amazon, incorporate keywords- words people might use to find stickers like yours - in your product titles and descriptions. If you have got your website, follow diverse SEO strategies, like creating a blog section where you share sticker ideas and designs. Also, consider hiring an expert to devise an SEO campaign to market your products.

Collaborations and Partnerships

Remember that old saying, “Two heads are better than one”? It applies to sticker selling, too! Teaming up with fellow artists, influencers, or even brands can introduce your stickers to a whole new audience.

Imagine your stickers being featured on a popular blog, or included in a giveaway with other cool products. The possibilities are endless, so start reaching out!

Setting Price for Your Stickers

Now, it’s time to about finances money. How much should you charge for your stickers? It’s a tricky question, but here’s a basic roadmap:

Crunch the Numbers

First things first, you have got to understand your costs. That means everything from the sticker paper and printer ink to the time you spend creating your designs. And don't forget any selling fees or commissions if you’re using a platform like Etsy or Amazon.

Check Out the Competition

Next, do a little snooping. Find out what similar stickers are selling for. This will give you a ballpark figure for what customers are willing to pay.

Don't Sell Yourself Short

This is your art, your hard work, your business. Make sure you are making a profit on each sale. Don’t just cover your costs, but create an income source for yourself.

Experiment and Adjust

Don't be afraid to play around with pricing. Maybe you start a little lower and raise prices as you build a customer base, or perhaps you offer discounts for buying multiple stickers. Find what works for you and your customers.


Selling stickers is both an art and a science. It takes creativity, analysis, and a dash of boldness. This venture, steeped in creativity and opportunity, offers a pathway to both personal satisfaction and potential profits. It is a world where your imaginative designs can charm audiences, spark interest, and contribute to a thriving business.

The beauty of this process lies not just in the final product, but in the journey itself. The xTool M1, with its unparalleled precision and broad material compatibility, is a worthy companion on this creative path. It not only streamlines the printing process but also enhances the final output, bringing your creative ideas to high-quality stickers.

FAQs of Making Stickers

1. How to Make Vinyl Stickers at Home?

To make vinyl stickers at home, you need a clear or glossy vinyl sheet. Print your colorful design through a printer, and then insert it into the xTool M1 for the final precise cutting operation.

2. How to Make Stickers at Home?

Making stickers at home is a fun process involving a few key steps. Start with a design that resonates with your target audience. Then, select the type of sticker paper that complements your design. After printing your design on the selected sticker paper, prepare your cutting machine (i.e. xTool M1) to cut the stickers precisely.

3. How to Print Stickers?

Stickers can be printed the same way as we normally print paper sheets. However, you need a printer that can handle thick sticker sheets. Start by creating a sticker design outline in XCS. Then, print it with a color printer. Allow the ink to dry and then cut out your creative sticker through the xTool laser cutter in a fraction of a second.

For more questions. Please join our Facebook group to get inspired!

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